Campaign Starting Oct. 21 Offers Residents in Four Communities a Better Way to Cook, Lower Household Energy Costs and Help Strengthen Local Grids
North Carolina and Georgia - Let’s Go Electric today announced an induction cooking group purchase campaign, beginning Oct. 21, that gives residents of North Carolina and Georgia, a more affordable path to the Electra Induction Stove, a battery-equipped induction range that plugs into a standard 120V outlet. A free webinar on October 21 will outline the group purchase and help residents understand more about the benefits of induction cooking. The campaign is part of broader Electrify programs now serving communities in North Carolina and Georgia including Electrify the Triad, Electrify the Triangle, Electrify Asheville-Buncombe, and Electrify Decatur.
Most kitchens with gas ranges aren’t suited to make the transition to induction. A conventional induction range needs its own 240V circuit, which for many households means hiring an electrician, getting a panel upgrade, and paying several thousand dollars before the stove even arrives. Electra removes that barrier.
The Electra Induction Stove plugs into your existing 120V outlet, so there is no need for kitchen renovations or electrical panel upgrade. Because induction is highly efficient and burns no fuel in the home, it can also lower energy bills and improve indoor air quality. Through the group purchase, neighbors can join together to buy the Electra Induction Stove at a discounted group rate, and financing is available through the Clean Energy Fund of the Carolinas’ CarolinaSURE loan, providing an accessible path to purchase the stove.
The campaign is also about resilience: keeping a household cooking when the grid is down. The 120V Electra Induction Stove runs on standard household power and includes an integrated battery backup system, so a family can keep making hot meals through a storm or outage without a gas line or a generator. For day-to-day use, the battery quietly takes care of itself in the background. No separate charging step, no special routine.
"Electra makes it easier to upgrade to better cooking and healthier indoor air quality," said Bert Muthalaly, founder of Electra. "We're making it possible for entire communities to affordably transition to induction cooking by removing the need for costly electrical upgrades and keeping kitchens powered through outages."
The Group Purchase Campaign runs Oct. 21 through Nov. 30, 2026, while supplies last, and serves North Carolina and Georgia.
How Residents Can Learn More and Participate:
Residents should visit the landing page to learn more about the Let’s Go Electric group purchase for Electra induction stoves. Throughout the campaign period, Let's Go Electric will host a series of education and outreach events in each service area, where residents can ask questions, see induction cooking in action and learn what to expect from the switch. A schedule of event dates and locations will be available at letsgoelectric.com.
An October 21 webinar will showcase details about the Electra Induction Stove and how to join the group purchase. Ultimately, the campaign aims to make electrification, and the savings, safety and improved comfort it can bring, easier and more accessible to everyone. The Zoom webinar is free, but registration is requested.
About Electra:
Electra is making it possible for anyone to affordably switch from gas to induction. The Brooklyn-based company builds the Electra Induction Stove, a battery-equipped induction range that plugs into a standard 120V outlet, so any home can switch from gas without an electrician or a renovation. To learn more, visit www.electra.com or reach out to the team at support@electra.com.
About Let’s Go Electric:
Let's Go Electric administers Electrify programs in North Carolina and Georgia in partnership with local governments and community organizations. More info at letsgoelectric.com.
MEDIA CONTACT:
Ken Haldin / Let's Go Electric
404-405-2924
ken@letsgoelectric.com